Solid shower shampoo, an innovative product, the ecological alternative to common liquid detergents
Choix detergent packs have been developed and marketed since 2005 , a precursor of those current market trends and the expectations of modern consumers. Consumers’ expectations are to have personal hygiene products that are safe , efficient and environmentally friendly (eco-friendly). It looks like a bar of soap but it’s not!
Choix cleansing pats are not obtained from the chemical process of saponification of vegetable oils, but are real shower-shampoos formulated with specific ingredients for cleansing and care of body and hair. Choix cleansing pads cleanse effectively but in a gentle way, respecting the natural pH of the skin and respecting the skin microbiome . The formula is super concentrated, wasting water and the use of plastic are avoided.